In de reclamecampagne van GAP prijkt een Sikh acteur en juwelenontwerper Waris Ahluwalia met een vrouwelijk model op posters met de tekst #MakeLove. Toen een vandaal besloot de tekst op één van de foto's te veranderen in #MakeBombs en er 'Please stop driving taxis' bij schreef en dit werd opgemerkt door een Twitteraar die het via dat medium verspreidde, reageerde GAP op koninklijke wijze.
Ze bedankten de Twitteraar voor het melden van het vandalisme en vroegen hem de locatie door te geven. Vervolgens veranderde GAP hun Twitterfoto in de campagnefoto met Ahluwalia.
Sikhs en moslims over de hele wereld hebben positief gereageerd op de reactie van GAP. Op Facebook is zelfs al een bedankpagina voor het kledingmerk aangemaakt. De oplettende Twitteraar Arsalan Iftikhar wilde met het delen van de foto duidelijk maken dat dit is hoe veel Amerikanen nog tegen bruine mensen aankijken. Hij bracht een hele gemeenschap in beweging en inspireerde GAP.
In Pictures:
Kitchen that feeds 100,000 daily
Free kitchen in India run at the Sikhs' holiest shrine
produces 200,000 flat breads and 1.5 tons of lentil soup daily.
by Showkat Shafi: Last updated: 17 Nov 2013 17:53
By all measures, the kitchen (called Langar in Punjabi ) is one of the largest free kitchens to be run anywhere in the world. The concept of langar was initiated centuries ago by Guru Nanak, the founder of Sikh religion. Sunday, November 17, 2013 was his 545th birth anniversary.
At the Langar, no one goes hungry - and everybody gets a hot meal regardless of caste, creed and religion. All Sikh Gurudwaras (places of worship) have Langar, but the one at Golden Temple - Sikhs' holiest shrine - has little parallel.
"Anyone can eat for free here and on an average we serve food to 100,000 people. On weekends and special occasions double the numbers of people visit the langar Hall. The langar never stops and on an average 7,000 kg of wheat flour, 1,200 kg of rice, 1,300 kg of lentils, 500 kg of ghee (clarified butter) is used in preparing the meal every day," says Harpreet Singh, manager of this huge kitchen.
"The free kitchen uses firewood, LPG gas and electronic bread makers for the cooking and we use around 100 LPG cylinders and 5,000 kilograms of firewood every day," he adds.
The kitchen is run by 450 staff, helped by hundreds of other volunteers. Sanjay Arora, 46, from New Delhi, comes to volunteer at the langar two days every month. "This is KAR-SEVA (do-service) for me. I feel happy after doing this service. It's is not just free food, here you forget all the differences that separates humans from each other," he says.
Volunteers also wash the 300,000 plates, spoons and bowls used in feeding the people. The food is vegetarian and the expenses are managed through donations from all over the world. The yearly budget of the langar runs into hundreds of millions. One has to see it to believe.
/Showkat Shafi
Women play an important role in the preparation of meals. Volunteers make stacks of Rotis that will be served at the free kitchen.
/Showkat Shafi
The "langar" or free kitchen at Golden Temple in the Indian city of Amritsar is perhaps the world's largest free eatery.
The Langar or free kitchen was started by the first Sikh Guru, Guru Nanak
/Showkat Shafi
Around one hundred thousand (100,000) people visit the langar every day and the number increases on weekends and special days.
/Showkat Shafi
People from all over the world who have FAITH in "SIKHISM" aspire to visit Golden temple at least once in their life time.
/Showkat Shafi
Everybody is welcome at the langar, no one is turned away.
It works on the principle of equality amongst people of the world regardless of their religion, caste, colour, creed, age, gender or social status.
/Showkat Shafi
People sit on the floor together as equals and eat the same simple food at the eating hall of the Golden Temple langar.
/Showkat Shafi
Langar teaches the etiquette of sitting and eating in a community situation.
/Showkat Shafi
People from any community and faith can serve as volunteers.
/Showkat Shafi
The lines of status, caste and class vanish at the langar. Everybody, rich or poor, is treated as equals.
/Showkat Shafi
The meal served is hot but simple: comprising roti (flat Indian bread), lentil soup and sweat rice.
/Showkat Shafi
The utensils are washed in three rounds to ensure that the plates are perfectly clean to be again used.
/Showkat Shafi
Running the kitchen also means washing and cleaning thousands of plates, bowls and spoons.
/Showkat Shafi
Some 450 staff and hundreds of volunteers help to run the kitchen.
/Showkat Shafi
Five thousand kilograms of fire wood is used every day for preparing the meals at this langar, that runs 24/7/365.
/Showkat Shafi
A Sikh volunteer prepares the dal (lentil soup) that will be served for the meals at the langar.
/Showkat Shafi
Around 200,000 Rotis are prepared every day at the langar which is served to the people.
/Showkat Shafi
Wheat flour being put in a contraption that acts like a dough maker. The dough will be used for making Rotis (Indian flat bread).
/Showkat Shafi
Rotis (Indian flatbread) are cooked over electric machine .
